All About Bric APP

Owing to numerous queries on what we do and how different are we from the rest of the Business card scanner APPS, Card readers etc, we are putting together everything in a blog 

Intro Video

Card scanning & Accuracy :

The most important aspect of a business card scanner is accuracy, which an OCR ( optical character recognition scanner ) can never be, which means each card has to be checked by the user & edited wherever required. Imagine a scenario where you return back from a trade fair with 250 cards... Nightmare? 

Bric APP uses a combination OCR, AI & human intervention to turn out 99% accuracy in data capture. Hence it makes the process faster than a pure play transcription service with the same accuracy.
The service is competitively priced at a price range of 8 ¢ to 12 ¢ per card depending on the subscription which is almost 1/3 rd the price of the Industry average. Some of the vintage players charge around 30 ¢ per card.

Another very interesting card scan service is the Bric bulkscan service. Read the blog to know how you can get 100's of cards converted in no time.

Data Export & Sync :
The next important use case for a business card scanner App is to get the scanned data onto other folders.

Bric APP syncs the data to Phone book, Google Contacts, MS Outlook,  Salesforce and soon into other CRM like Hubspot, Zoho, freshsales, Zapier and so on. The data can also be exported as a CSV or XLS file and updated to other software.

The Important differentiator here is, there is no cap on no of exports syncs per day/week etc like most Scanning APPS. It's unlimited and has a simple interface to select & push multiple cards to multiple folders.

Sharing Cards :
Saved cards can be easily shared with colleagues APP to APP, APP to Mobile or APP to Email. The sharing does not require the recipient to have the APP, it can just be shared as a URL / VCF file through SMS or email. The contacts can directly sync into their contact folder.

Web account :
Bric APP also has a web interface from where scanned cards can be viewed, downloaded as CSV / XLS files. The upcoming features are integrations to other CRM from the web, data edits and uploading image files for transcription. A web interface gives a larger screen interface to engage with the data.

Sharing Personal Cards :
While this is still not an evolved feature in Bric APP and there is a lot of work to go into this like creating a personal card etc, Bric APP still enables users to scan their cards and share it as a URL / VCF file, similar to how contacts can be shared. It updates everyone as and when the card is updated

Bric APP has three versions, a freemium, Pro & an enterprise version, whereby the first two are for individuals and the third is best suited for corporates.

Check out Bric API for developers to integrate card scanning for their software / CRM

Scan Business cards to Outlook in seconds . .

Ever juggled with the misery of collecting business cards & typing them into your Outlook account? 

Look no further, with Bric APP business card scanner you can scan business cards into your account in seconds and can also be rest assured that accurate data is synced to your account...

                                    How it works?                                

Bric APP combines a powerful OCR backed by human validation to digitize business cards and turnaround results quickly.The results are 99.9% accurate and minimizes the need to check each data unlike a traditional business card reader.The user can configure their Outlook account with Bric APP ( through a secure Microsoft interface ) and all the scanned cards can automatically sync into their Outlook account or can manually select & push only specific cards.

Bric APP integrates to Office 365 / Corporate Exchange and other Microsoft accounts like live.com, hotmail.com, Msn.com etc. Bric APP also integrates with Google accounts, phone book, Salesforce with options to Export cards as a CSV file as well as a web interface to access the account.

               Get Bric APP  ... Secure your contacts. .Stay productive!

                             Know more at www.bricapp.com.                                    

How Bric APP topped its search category on Google play ahead of Microsoft & others

How do you make an app rise above million other apps? How to make it appear in the top 10 searches of its product category? And how do you make it go viral?

These are some of the points that an app developer mulls over even before writing the first code. If this is a large company, then they end up spending enormous amount of marketing dollars on Google ,FB Ads and even incentivized campaigns to get the app on top.

What if you don’t have that kind of marketing budget but still want to get on top?

Well, Bric got to the second position and still features within the top 6 places on four search criteria' without any of the above and sharing some insights.

1. Awesome product: MVP is now MAP (most awesome product), a sub optimal product will lead to uninstalls which in turn will affect the app ranking

2. Reviews & ratings: Try and reach out to as many users to rate your app, a happy user will provide a good rating which in turn will help the overall app rating. This is a key factor to rank higher.

3.Reviews of users: Pay attention to what users comment on the review section and respond at the earliest. A lot of our users have revised an adverse rating purely basis our response time and sorting out the issue quickly

4. App metadata: While this is secondary, but it is important to have a better conversion rate from the no of visitors visiting your app. app Icon, description, graphic image and screenshots influence the install of the app and you have to continuously keep testing to hit the right note

5.Bug fixes & updates: Do look out for app crashes, bugs in each release and try to fix them ASAP. These limits usage and influences uninstalls which in turn pushes the app ranking down

These are largely the factors that we stuck to and got Bric on top. However by nature of the product, we were also able to build a lot of stickiness by ensuring the user has compelling reasons to manage business cards from Bric.

We built what the users wanted and noticed immediate spikes in usage whether as a business card scanner, contact management app or as a tool to share cards.

The traction on Bric also led us to a lot of installs on Bric Enterprise, which is a cloud-based contact management APP for enterprises to manage business cards sourced by the sales teams.

Hope this article was of use to you and would be keen to know your feedback /comments.