How Bric APP topped its search category on Google play ahead of Microsoft & others

How do you make an app rise above million other apps? How to make it appear in the top 10 searches of its product category? And how do you make it go viral?

These are some of the points that an app developer mulls over even before writing the first code. If this is a large company, then they end up spending enormous amount of marketing dollars on Google ,FB Ads and even incentivized campaigns to get the app on top.

What if you don’t have that kind of marketing budget but still want to get on top?

Well, Bric got to the second position and still features within the top 6 places on four search criteria' without any of the above and sharing some insights.

1. Awesome product: MVP is now MAP (most awesome product), a sub optimal product will lead to uninstalls which in turn will affect the app ranking

2. Reviews & ratings: Try and reach out to as many users to rate your app, a happy user will provide a good rating which in turn will help the overall app rating. This is a key factor to rank higher.

3.Reviews of users: Pay attention to what users comment on the review section and respond at the earliest. A lot of our users have revised an adverse rating purely basis our response time and sorting out the issue quickly

4. App metadata: While this is secondary, but it is important to have a better conversion rate from the no of visitors visiting your app. app Icon, description, graphic image and screenshots influence the install of the app and you have to continuously keep testing to hit the right note

5.Bug fixes & updates: Do look out for app crashes, bugs in each release and try to fix them ASAP. These limits usage and influences uninstalls which in turn pushes the app ranking down

These are largely the factors that we stuck to and got Bric on top. However by nature of the product, we were also able to build a lot of stickiness by ensuring the user has compelling reasons to manage business cards from Bric.

We built what the users wanted and noticed immediate spikes in usage whether as a business card scanner, contact management app or as a tool to share cards.

The traction on Bric also led us to a lot of installs on Bric Enterprise, which is a cloud-based contact management APP for enterprises to manage business cards sourced by the sales teams.

Hope this article was of use to you and would be keen to know your feedback /comments.