Case study 1 : How Mercedes Benz optimised lead management through Bric APP

Mercedes Benz had a typical problem, they had multiple branches with each branch operating as a sales & service hub but had in-consistent new car sales though the walk - in traffic indicated otherwise..

They realised that though a business card is collected from almost every walk-in customer, the data never reaches the head office for driving engagement through marketing activities or sales tracking as they did not have a practise of scanning business cards. The branches that had an one off business card scanner were never used owing to the hassle of scanning and editing cards.Hence the lost opportunity. 

The marketing team got in touch with Bric APP's sales team which immediately chalked out a plan.They scanned business cards into PDF sheets which were accumulated for a life time and collated branch wise. They then used Bric APP's bulkscan service to scan business cards from the PDF sheets into customer data which were accessible on Bric APP's web dashboard.These cards were then synced to salesforce within seconds from the Web dashboard.

Incrementally all the front desk & sales personnel were equipped with Bric enterprise APP and started scanning every business card from a walk-in customer or prospect which immediately gets tagged to the respective branches and the head office.Every day the head office personnel can get real time updates on no of walk-ins / business cards scanned and the notes captured on them. And this data flows into Salesforce as well..

The sales team were also able to export business cards to Outlook and organize business cards in a much more efficient manner.

Mercedes Benz were so satisfied with the solution that they featured BricAPP in their annual newsletter.

Bric APP is not just being used as a business card scanner but also as a comprehensive business card management solution.

Check out Bric APP for clearing your business card clutter !

Business card scanner machines - Do they really solve the problem ?

Scenario 1 : large organization with a distributed salesforce and heavy influx of business cards which are suppoused to get scanned weekly through the office card scanner, but the Math doesn't add up ..   WHY ?

Scenario 2 : The sales team has returned from a trade fair with a large stack of cards and a tearing hurry to email the clients, and a card scanner is purchased.What seemed like 500 cards seems to return just 500 cards . .WHY ?

Scenario 3 : Katie the temp manages the office card scanner and each person has to wait their turn and be nice to Katie till she scans the cards of Senior Mgt and then obliges . .  But the wait is indefinite . . WHY ?

So Why does a card scanner fail in each scenario ? Lets find out.

Accuracy : The card scanners use a technology called OCR and no matter how accurate or evolved the software can be, it can never read all the cards accurately. 

This is because the layout, style of font, back ground colour varies from business card to card and there is never a standard template.

Human intervention : Due to the reason above, every card needs to be reviewed before it is saved. An email ID or name that gets mis-spelled can become redundant data and so the reviewer ends up spending time on all the cards scanned.

Time : Despite all the ergonomics, the average engagement with a card takes about 2.20 minutes from inserting the card, conversion and the review.

To scan 100 cards, it takes about 3 man hours, something that makes the user lose interest quickly

Portability : Cards are received at events, trade fairs, meetings etc. In each instance the sales person has to wait till they come back to office to scan the cards. 

Most of the business card scanners need to be connected to a PC with a software installed for it to function optimally.This is another major setback for quickly converting cards to contacts.

Cloud back up & Integrations : While some of the card scanners do offer integrations off late, most of the card scanners predominantly focus on reading cards and converting it to an excel.

The user has to download CSV files from here and upload to to other CRM software or contact folders.

Wear & tear : Like any other machine, the card scanner is subject to wear and tear too, though this may not be a major deterrent from an overall perspective, it does have a shelf life that can't be fixed.

So if a business card scanner machine is not effective, what is the solution ?

Bric APP is an one stop solution to all of the above, whether you want to scan cards one by one or multiple cards together as bulk.

Bric APP uses human transcription to accurately convert the cards and minimises the need to review data and at the same time facilitates quick scanning of all the cards.

 The cards will get processed at our back end and get updated back to the mobile & web APP within a few minutes.

Bric APP exports data to Salesforce, MS Outlook, Zoho, Hubspot and Google contacts as well as an Excel CSV.

Bric APP's bulk scan service facilitates users to send multiple images of business cards grouped together as a JPG or PDF file and we will crop and process these images as single records.

The cards can be scanned from a flat bed scanner or from a mobile phone grouping multiple cards together.

This service is ideal if you have accumulated 100s' of cards over a period of time or from a trade fair and scanning them one by one on the mobile APP can be laborious.

Bric APP is available on Android & IOS with a personal version and an enterprise version available for sales teams to scan business cards into a master directory of the company. 

         Bric APP scanning is accurate, fast and great value for money  . .  . 

Scan Business cards to Outlook in seconds . .

Ever juggled with the misery of collecting business cards & typing them into your Outlook account? 

Look no further, with Bric APP business card scanner you can scan business cards into your account in seconds and can also be rest assured that accurate data is synced to your account...

                                    How it works?                                

Bric APP combines a powerful OCR backed by human validation to digitize business cards and turnaround results quickly.The results are 99.9% accurate and minimizes the need to check each data unlike a traditional business card reader.The user can configure their Outlook account with Bric APP ( through a secure Microsoft interface ) and all the scanned cards can automatically sync into their Outlook account or can manually select & push only specific cards.

Bric APP integrates to Office 365 / Corporate Exchange and other Microsoft accounts like live.com, hotmail.com, Msn.com etc. Bric APP also integrates with Google accounts, phone book, Salesforce with options to Export cards as a CSV file as well as a web interface to access the account.

               Get Bric APP  ... Secure your contacts. .Stay productive!

                             Know more at www.bricapp.com.